Sunday, January 31, 2010
Beyonce' HEAT -- Hits Stores This February
Beyonce’ Knowles and Coty Beauty Incorporated have recently joined forces to create Beyonce’s first very own fragrance, Beyonce’ HEAT. She is more than excited to get the scent into the hands of her fans. With a mix of red vanilla orchid, magnolia, neroli and blush peach, the scent is expected to do $100 million in global retail its first year. The fragrance is set to be sold in department stores and boutiques that sell her designer collection, House of Dereon, in early February. What makes this release so exciting for Beyonce is that fact that she created the product from scratch. Every bit of the product is 100% her. The bottle, the colors, the name, and commercial ideas are all Beyonce’.
Beyonce Heat was also collaboration with Givaudan’s Caude and Olivier Gillotin as far as the juice itself. Stephen Mormoris, senior vice president of global marketing at Coty Beauty Inc says, “We will explore all different sides of Beyonce’ with future fragrances, but HEAT is meant to be the enduring classic.” The Beyonce’ HEAT lineup includes eaux de purfum in three sizes – 1 oz. for $39; 1.7 oz. for $49; and 3.4 oz. for $59. Now let’s “catch the fever.”