Thursday, February 4, 2010

Fashion For Haiti From Naomi!

The supermodel is planning a series of fashion shows to benefit the victims of the Haitian earthquake, including one during New York Fashion Week on Feb. 12. She has been rounding up looks from fashion designers to be worn by celebrities at the runway event and then auctioned to raise more funds. Asked which designers she had called, Ms. Campbell replied succinctly.

“All of them,” she said.

Ms. Campbell has been organizing such shows under the name Fashion for Relief since 2005, raising funds through auctions in response to tragedies like Hurricane Katrina and the Mumbai terrorist attacks, though it has been several years since she brought the show to New York.

In a subtle pitch, Ms. Campbell noted that it will be a rare chance for people to see the Bryant Park tents in person, since the shows that begin next week will be the last held there before Fashion Week moves to Lincoln Center in September.

“It’s not your typical runway show,” she said. “Having the public be in the audience is much more fun. They are the ones who are not usually allowed in the shows.”

When Ms. Campbell, who had already announced a similar event in London, proposed having another show in New York, the calendar was already full. But the designer Charlotte Ronson agreed to move her show to accommodate the event. IMG, which produces the shows in Bryant Park, agreed to help with models, and Ms. Campbell is calling on several celebrities to appear. She has also arranged for the clothes to be auctioned at next month.

“It’s the world that I am in,” she said. “Fashion is what I know and what I have loved for 25 years. It’s great that you are seeing actors coming together and singers coming together, but this is our way of coming together and giving a contribution.”

Tickets for the show will go on sale first to American Express cardholders on Feb. 5, for $100 or $150, through The ticket sales alone are expected to raise $100,000 for the charities connected to Fashion for Relief, said Jessica Igoe, the director of global sponsorship marketing for American Express.

(((Article from the New York Times; Page E4 of the New York edition)))

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